Viant launches certified partner program
New partnership program brings together industry leaders to improve targeting and measurement capabilities for Connected TV advertising.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
Posts
Previous Posts-
-
Polish TV viewership data shows 6-minute daily increase amid Autumn programming shift
Nielsen's October 2024 Gauge report reveals shifting TV consumption patterns in Poland, with streaming services gaining ground.
-
Mexico streaming viewership drops 1.1% in October
Latest Nielsen data reveals shifts in Mexico's TV consumption patterns, with streaming at 20.4% while broadcast dominates at 38.6%.
-
TV Viewing patterns show broadcast resurgence
Nielsen reports broadcast TV reaches 24% share, marking highest viewership since January, fueled by sports and drama.
-
From Ad Platform to TV Empire: Trade Desk's ambitious Ventura OS raises eyebrows
Trade Desk's Ventura OS sparks industry debate as competitors warn of potential market concentration in CTV advertising landscape.
-
Fubo launches interactive CTV Ad Formats with 47% higher purchase intent rate
Fubo introduces four new interactive Connected TV ad formats, including transactional and gamified ads, driving higher engagement.
-
CTV emerges as key channel for B2B Marketing, new research shows
LinkedIn and MAGNA Media Trials study reveals Connected TV's growing impact on B2B decision-maker engagement.
-
Outbrain reports Q3 growth in profits despite revenue dip, Teads merger on track
Digital advertising platform Outbrain sees 5% increase in gross profit while advancing new video product and AI initiatives.
-
Azerion Group acquires Goldbach Austria, expanding digital advertising presence
Leading European digital media platform Azerion acquires Goldbach Austria, strengthening its position in DACH advertising market.
-
Google lifts US Election Ad restrictions following November 5 vote count
Google announces resumption of US election-related advertising on November 11, following temporary pause after polls closed.
-
Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership
Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
-
Prime Video launches AI-powered X-Ray recaps to enhance viewer experience
Amazon introduces generative AI feature X-Ray Recaps on Prime Video, helping viewers catch up on shows without risking spoilers.
