Magnite reports strong Q3 2024 results driven by CTV growth and Netflix partnership
Connected TV advertising leads growth with 23% YoY increase as Magnite expands partnerships with major streaming players.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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Prime Video launches AI-powered X-Ray recaps to enhance viewer experience
Amazon introduces generative AI feature X-Ray Recaps on Prime Video, helping viewers catch up on shows without risking spoilers.
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Forrester's latest SSP analysis shows market evolution
Forrester's Q4 2024 report reveals significant changes in sell-side platforms, with focus on quality and channel expertise.
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Google allows Personalized Ads for Social Casino Games starting December 2024
Google updates its Personalized Ads policy to permit personalization for social casino game App campaigns, effective December 4, 2024.
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Google Ad Manager unveils curation tools to streamline agency operations
New curation features in Google Ad Manager help agencies optimize workflows and improve audience targeting across digital platforms.
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Nielsen achieves MRC Approval for first-party streaming data integration in TV Ratings
MRC grants Nielsen historic approval to integrate streaming data with TV ratings, marking first accredited person-level measurement solution.
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Internal leaks reveal Twitch's content moderation crisis
Amid mounting controversies and leaked internal communications, streaming giant implements sweeping content classification changes.
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YouTube streamlines Third-Party Measurement controls for Display & Video 360 platform
Google announces self-service enablement for YouTube's third-party measurement partners, enhancing advertising analytics automation.
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Alphabet Q3 Revenue soars 15% to $88.3B as AI powers Search and Cloud growth
Google parent Alphabet reports strong Q3 2024 results with AI driving search innovation and cloud revenue up 35% to $11.4B year-over-year.
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Nielsen launches YouTube CTV ad measurement with cross-device tracking in Thailand
Nielsen expands YouTube advertising measurement in Thailand, offering deduplicated tracking across CTV, mobile and desktop devices.
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Spotify launches ad exchange, partners with The Trade Desk for video
Spotify pilots new advertising exchange platform focusing on video inventory, partnering with The Trade Desk to expand automated ad offerings.
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LG Ad Solutions joins Innovid's Harmony initiative to optimize CTV advertising
Innovid expands its Harmony Initiative with LG Ad Solutions, promising increased efficiency and ROI in connected TV advertising.
