FuboTV launches standalone Premium Sports streaming without base plan requirement
FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement.
Video
The latest news about video ads. Video ads are a type of online advertising that uses video to promote products or services. They can be displayed on a variety of platforms, including websites, apps, and social media.
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IAB Tech Lab launches CTV Ad format standardization initiative
IAB Tech Lab's "Ad Format Idol" initiative aims to standardize Connected TV ad formats, addressing key industry challenges.
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Nielsen expands YouTube CTV ad measurement in India with cross-device analytics
Nielsen launches deduplicated measurement for YouTube CTV ads across mobile and desktop devices in India, enhancing ad analytics.
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Google and YouTube launch Election Tools for US Voters
Google rolls out features to help voters access polling locations, candidate information, and combat AI-generated content ahead of November election.
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Mexico streaming share drops to 21.5% in September, Nielsen reports
Nielsen's latest TV viewing data shows streaming decline in Mexican households as traditional platforms maintain dominance.
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Google Performance Max adds AI asset testing and Video Enhancement features for 2025
Google introduces new Performance Max tools including asset experiments, AI video enhancements, and improved campaign management for 2025.
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Disney extends Magnite ad tech partnership, expands into Latin American markets
Disney renews two-year partnership with Magnite for programmatic advertising, adding LATAM markets, live sports and podcast monetization.
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X rolls out new AI-powered advertising platform
New X advertising platform introduces automated targeting and ROI optimization for small businesses, eliminating manual controls.
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YouTube launches 24 new features: Playback Controls, Sleep Timer, and Playlist Tools
Major YouTube update brings fine-tuned playback speed, collaborative playlists, and sleep timer across web, mobile, and TV platforms.
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Sovrn eliminates SSP Revenue share, publishers save 48% on ad tech fees
Revolutionary pricing model helps publishers retain more revenue from programmatic advertising through flat CPM fees.
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TikTok Study: Brand Awareness boosts Performance Marketing ROI by 286%
New research reveals synergy between brand building and performance marketing on TikTok, challenging traditional strategies.
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Spotify expands music videos beta
Spotify rolls out music videos beta to 85 additional markets, boosting artist-fan engagement for Premium subscribers worldwide.
