Teads this month announced an exclusive global partnership with The Economist Group to deliver both outstream video and viewable display across all its media brands.
According to Teads, The Economist is one of the most widely recognized and well-read current affairs publications in the world, reaching a unique audience of over 1.4m C-suite and business decision makers.
“This year marks a milestone in The Economist Group history with our 175th anniversary and an ever-growing global audience of curious people. Our partnership with Teads will enable our partners to further engage with our audience through innovative technology and ad formats.”
Nicolas Sennegon, Executive Vice President and Chief Commercial Officer, The Economist Group
Teads’ global media platform will enable The Economist to scale both its outstream video and viewable display inventory, and increase video and display ad monetization through both its direct sales team as well as Teads demand, across 40+ countries around the world.
“As one of the world’s most respected media brands, we are delighted to be deepening our relationship with The Economist Group. Decision makers and influencers such as The Economist readers deserve the most sophisticated advertising experience, such as the one provided by our global media platform.”Pierre Chappaz, Co-Founder and Executive Chairman, Teads