The Trade Desk, Inc. (Nasdaq: TTD) will begin implementing the ads.txt, starting November 15. On that date, The Trade Desk will begin blocking unauthorized impressions, or impressions served through non-certified suppliers, from publisher sites that have tested, verified and finalized their ads.txt files. The Trade Desk is now the second DSP to fully adopt ads.txt, after DBM. Mediamath also adopted ads.txt, but partially.
“We believe all media buying should be fully transparent and encourage all publishers to apply ads.txt immediately,” said Jeff Green, CEO and Co-founder of The Trade Desk. “The ads.txt initiative is working and is part of the future of our industry.”