The agency Merkle this week stated it predits advertising spend will grow in TikTok and Connected TV this year.

Merkle says TikTok captured 4% of advertisers’ spend in Q4 2021, compared to 2% in Q3, and will likely continue to grow as it evolves its capabilities for brands to reach its estimated 79.6 million US users in 2022.

Connected TV (CTV) saw a two-point increase over Q3, capturing 22% of display and paid social spend share for advertisers investing at least $1K on the device.

Those are the predictions of the Q4 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights trends within paid and organic search, Amazon ads, paid social, and display ad spend.

Share this article
The link has been copied!