By Luís Daniel Rijo — Jun 29, 2021

TikTok integrates Moat in TikTok ads platform

TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok.

“TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first measurement provider integrated with the platform, helping advertisers measure and improve consumer attention for their campaigns,” said Mark Kopera, head of product for Oracle Moat. “Our trusted measurement and analytics capabilities give brands and agencies the confidence to go all-in on exciting and powerful new platforms like TikTok, and we look forward to helping TikTok continue to extend the value of its platform to advertisers worldwide.”

TikTok says Moat integration will allow advertisers to validate that their campaigns have been seen by real people.

“The integration of Oracle Moat’s industry-leading measurement capabilities into the TikTok platform gives our advertisers the validation and confidence they need to know their campaigns are reaching real people and driving the desired results,” said Blake Chandlee, Vice President, Global Business Solutions at TikTok.

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