TikTok Launches "Sounds for Business - Voice Clips"

TikTok this week debuted its latest tool for businesses: Sounds for Business - Voice Clips. This innovative collection of audio templates empowers brands of all sizes to infuse trending sounds and engaging voices into their marketing with ease.

TikTok's meteoric rise in popularity is inseparable from its emphasis on sound and music. 88% of platform users confirm that sound is integral to the TikTok experience. Furthermore, research indicates that 73% of users find audio-centric ads less skippable and are more likely to evoke positive emotions.

Meet the Voice Clips

The core of Sounds for Business – Voice Clips is a suite of 18 customizable voiceover templates. TikTok enlisted top creators, including Anania, Matt Buechele, Devin Halbal, Good Children, Sani Sisters, and Very Gay Paint, to lend their iconic voices and signature styles to these pre-recorded tracks.

With Voice Clips, brands have a springboard for trendy and relatable video content that authentically mirrors the TikTok community's preferred styles. They also crucially enjoy the advantage of pre-cleared audio, removing the obstacles of complex licensing procedures.

How Voice Clips Supercharge Your Marketing

Here's how Sounds for Business - Voice Clips can elevate your brand's TikTok presence:

• Streamlined Content Creation: Easily craft a consistent flow of attention-grabbing videos using popular trends and familiar voices.
• Enhanced Audience Connection: Leverage the styles and voices your audience already knows and trusts to form stronger bonds with potential customers.
• Cost-Effectiveness: These free audio templates help streamline the creative process, saving you valuable resources.
• Expanded Reach with Spark Ads: The Spark Ads format lets you seamlessly promote your top-performing organic videos to targeted groups, boosting visibility and engagement.

Unlock the Power of Voice Clips

Businesses can follow these simple steps to start using Voice Clips:

1. Create your video: Use a voiceover template from the collection that best aligns with your brand's message and the overall vibe of the video.
2. Add the finishing touches: Incorporate on-screen graphics, edits, music, and other elements to customize your creation.
3. Share it: Upload your video to your TikTok account.
4. Boost with Spark Ads (optional): If desired, you can transform your video into a Spark Ad via the TikTok Ad Manager and target it to a highly specific audience for optimized returns.

Where to Find Voice Clips

The Sounds for Business – Voice Clips collection is housed within TikTok's Commercial Music Library:

• Mobile App: Open the app, go to 'Add Sound' and then tap 'Commercial Sounds'. From there, explore 'Playlists' and choose 'Sounds for Business'.
• Desktop: Visit TikTok's dedicated Sounds for Business Webpage.