TMB (Trusted Media Brands) taps Magnite for video adserving
Magnite today announced TMB selected Magnite’s Demand Manager as its pre-bid wrapper solution. TMB’s portfolio includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, and The Pet Collective, reaching over 200 million consumers worldwide.
SpringServe, now part of Magnite, will serve as TMB’s ad server of record for OTT video content. In August 2021, TMB acquired streaming and social video company Jukin Media to expand its OTT video footprint.
Magnite says TMB implemented an A/B test through Magnite’s Demand Manager resulting in a 7.8% increase in rCPMs across all of their wrappers.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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