Treasure Data unveils AI framework for CDP
New AI tools from Treasure Data aim to accelerate marketing campaigns and data analysis in Customer Data Platforms.
Treasure Data unveiled its AI Framework for its Customer Data Platform (CDP) at CDP World 2024 in Las Vegas on October 15, 2024. The announcement, made four days ago, introduces persona-based generative AI chat interfaces designed to enhance marketing and customer-centric operations.
Key Features of Treasure Data's AI Framework
The AI Framework, built on Treasure Data's CDP, integrates privacy and security features with unified customer data. It introduces several new capabilities:
AI Copilots for Role-Specific Assistance
Treasure Data's AI Copilots are designed to support specific roles within organizations. The first available Copilot is the Marketing Copilot, which enables marketers to:
- Explore, build, and activate audiences using a generative AI chat interface
- Analyze new audiences and enhance existing segments
- Gain immediate data insights with drill-down capabilities
- Generate ideas and step-by-step action plans for marketing campaigns
According to Treasure Data, additional Copilots for customer service teams and identity unification are in development.
AI Email Studio for Personalized Content Creation
The AI Email Studio, currently available in limited early access, aims to assist marketers in creating personalized email content. This tool utilizes generative AI to produce 1:1 email content based on real-time user behaviors, potentially streamlining the email marketing process.
Build Your Own AI Capability
Treasure Data's AI Framework allows data science teams and partners to develop custom generative AI capabilities on top of the CDP. Potential applications include:
- Survey feedback and sentiment analysis
- Personalized communications and content generation
- Translation services
- Coding and scripting assistance
Executive perspective on AI Integration
Kaz Ohta, CEO and co-founder of Treasure Data, emphasized the synergy between AI and customer data: "AI and customer data together drive productivity that unlocks revenue growth. For years we've helped customer-centric teams apply intelligence to customer data with predictive AI and machine learning. As we continue to reinvent the customer data platform, we're excited to introduce generative AI on top of the world's best CDP for global enterprises."
Ohta further highlighted the democratization of data exploration, stating, "Now that anyone can simply chat with their CDP in natural language, our customers can democratize data exploration, analysis and activation for teams across their entire company."
Treasure Data's market position and services
Treasure Data positions itself as a provider of enterprise customer data platform solutions for large and innovative companies. The company claims its CDP combines batch and real-time data to personalize customer journeys using AI. Treasure Data's services aim to help organizations increase conversions and optimize spend across channels.
Availability and access
- Marketing Copilot: A free trial is available for a limited time. Interested parties can contact a Treasure Data account manager or the company directly for more information.
- AI Email Studio: Limited early access is currently available.
- Build Your Own AI: This capability is available to Treasure Data customers and partners.
Key Facts
- Announcement Date: October 15, 2024
- Event: CDP World 2024 in Las Vegas
- Main Product: Treasure Data AI Framework
- Key Features: AI Copilots, AI Email Studio, Build Your Own AI capability
- Target Users: Marketing and customer-centric teams
- Industry Recognition: Leader in Forrester Wave and Gartner Magic Quadrant for CDPs in 2024
- Availability: Varies by product (free trial, limited early access, or full availability)