By Luís Daniel Rijo in Audio News — Sep 29, 2020

Triton Digital partners with Tru Optik for political audiences

Advertisers can now target Leaning Democrats, Leaning Independents, Leaning Republicans, Swing Voters, or Undecided.

Triton Digital this month partnered with the Political Data Cloud by Tru Optik to bring audiences based on political affinities into digital audio inventory. The US presidential elections will happen on the 3rd of November.

“We’re proud to be powering a truly pivotal moment in political campaign advertising,” said John Rosso, President, Market Development, Triton Digital, “As a result of being able to target, reach and connect with listeners on such a personal level, ad effectiveness will significantly increase in terms of performance and engagement, which will undoubtedly attract more political advertisers to streaming audio throughout the 2020 election cycle and beyond.”

Publishers using Triton Digital’s Tap ad server can activate the audience segments within the Tru Optik Political Data Cloud. Advertisers are then able to reach streaming audio listeners based on political characteristics, such as Leaning Democrat, Leaning Independent, Leaning Republican, Swing Voters, and Undecided.

"Identifying and targeting voters with precision is critical to political campaign success," said Richard Kosinski, Executive Vice President, Sales, Tru Optik. “Where the media has become increasingly fragmented and politics have become more mainstream, it’s invaluable to reach voters on any device, anytime, and anywhere with relevant content communication, and we’re excited to be a part of it.”

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