Triton Digital yesterday won the ExchangeWire’s The Wires APAC 2019 Best New Product or Service – Sell Side for their supply-side platform, Yield-Op.
The Wires APAC recognizes the best use of ad tech across all aspects of media sales and buying within the Asia-Pacific region including East Asia, Southeast Asia, South Asia, Australia, and New Zealand, and accepted submissions for the award from the likes of various ad tech vendors, marketing automation providers, media buying agencies, trading desks, agency trading desks, advertisers, and publishers.
“We are honored to have been selected as this year’s winner,” said Benjamin Masse, Managing Director Market Development & Strategy, Triton Digital, “Where creating innovative products that enable audio publishers to empower and fuel their digital audio and podcast monetization strategies is our top priority, receiving recognition for a product that does just that motivates us to continue creating solutions that grow the global industry that much more.”
Yield-Op is a built-for-audio supply-side platform (SSP) that enables broadcasters, podcasters, and music streaming services to connect and manage their programmatic demand sources.
Yield-Op enables publishers/podcasters to manage access, regulate pricing, and establish ad quality settings in the a2x marketplace, as well as configure both open and private marketplace deals with specific buyers, brands or sales houses.