Triton Digital last week announced a partnership with Adform. Adform’s DSP is now integrated with Triton Digital’s programmatic audio marketplace, a2x. The integration enables Adform’s buyers to execute targeted, non-skippable, and brand safe audio ad buys through both open marketplace and private marketplace deals. As a result of this integration, Adform’s buyers can now execute programmatic audio ad buys alongside display and video buys for the first time.
“We remain committed to providing our advertisers with innovative ways to connect with their target audience across a range of devices, including desktop, mobile devices, and smart speakers, and our integration with Triton Digital’s a2x strengthens that commitment. a2x provides our buyers with access to top-tier digital audio inventory that spans podcasts, broadcast radio, online games, sports, online music services, and more.”Rick Jones, SVP Global Revenue Development at Adform
“We are proud to integrate Adform withBenjamin Masse, Managing Director, Market Development and Strategy at Triton Digital
a2x,and to enable their buyers to utilize the power and efficiency of digital audio to reach their desired audience. With a large global footprint, Adform’s adoption of digital audio will undoubtedly further the growth of the channel and the industry at large.”
The global audio marketplace, a2x, is the world’s first programmatic buying marketplace for digital audio.