Twitter integrates DoubleVerify and IAS for brand safety

Twitter integrates DoubleVerify and IAS for brand safety
Twitter

Twitter this week announced a new integration with DoubleVerify and Integral Ad Science, now available to advertisers based in the US.

According to Twitter, IAS and DoubleVerify use a feed-base solution, first of its kind, enabling advertisers to monitor and quantify the prevalence of ad placement adjacent to English-language content deemed either unsafe or unsuitable for monetization by the Global Alliance for Responsible Media (GARM) on Twitter’s Home Timeline.

IAS and DoubleVerify are now able process and classify Tweets directly above and below the placement of ads.

Twitter says successful beta tests with both DoubleVerify and Integral Ad Science ran over the last several months. Tests have shown that more than 99% of measured impressions appeared adjacent to content that was deemed safe in accordance with the GARM brand safety floor criteria.


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