The full URL to your website or landing page
Identify the source of your traffic (e.g., google, newsletter, facebook)
The marketing medium (e.g., email, social, cpc, banner)
The name of your campaign (e.g., summer-sale, newsletter-signup)
Optional: Differentiate similar content or links (e.g., header-link, footer-cta)
Optional: Used for paid search keywords (e.g., running shoes, marketing software)
Generated UTM Tracking URL
Fill in the required fields above to generate your UTM URL
Understanding UTM Parameters
UTM parameters are tags added to URLs that help you track the effectiveness of your marketing campaigns. When someone clicks on a UTM-tagged link, analytics tools like Google Analytics can identify exactly where that visitor came from.
| Parameter | Code | Description | Example |
|---|---|---|---|
| Source | utm_source |
Identifies the source of your traffic | google, facebook, newsletter |
| Medium | utm_medium |
Identifies the marketing medium | email, social, cpc, banner |
| Campaign | utm_campaign |
Identifies the specific campaign | summer-sale, product-launch |
| Content | utm_content |
Differentiates similar content or links | header-link, sidebar-cta |
| Term | utm_term |
Used for paid search keywords | running-shoes, marketing-tools |
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A deeply researched insider’s account of Google’s epic two-decade campaign to dominate online advertising by any means necessary.