UTM Tagging

By Daniel, in Glossary on . Follow Daniel on Twitter! Subscribe our PPC Newsletter or our Newstand App

UTM means Urchin Tracking Module and this technology allows website owners to identify, click paths, user flows and to know where the users are coming from.

UTM Tagging is applying customized parameters to the Urchin Tracking Module, and get more inteligence about the external traffic sources of the website, and combine after with the information of the users, and behaviour on the website.

In PPC Land we build a guide with the best practices of UTM Taggingguide with the best practices of UTM Tagging. You can also see here the mistakes to avoid.

From The PPC Web: