Google yesterday launched globally the Video Ad Sequencing tool in Google Ads. Video Ad Sequencing enables advertisers to use a series of video ads (TrueView and Bumper Ads) in sequence, targeting a CPM or a CPV. Advertisers can also target CPM to run both formats in the sequence.
Video Ad Sequencing allows advertisers to set up a frequency cap limiting the number of times people will see the sequence to 1 sequence per person in a 30 day period.
Advertisers could already do this setup manually using YouTube audiences for TrueView ads, but video ad sequencing makes the workflows easier to advertisers and to agencies and integrates Bumper Ads. Google doesn’t allow advertisers to create audiences from views of Bumper ads (6
Ammar Ibrahim, Senior Product Manager, Video Ads, at Google, says recent research shows that videos in a sequence contribute to significant gains in ad completion rates.