Viewability Calculator

Enter your measured impressions and viewable impressions, and get the percentage of viewable impressions.

Viewability: A Key Metric for Ad Effectiveness

Viewability is a crucial metric in digital advertising that measures the percentage of ad impressions that are actually seen by users. It's calculated by dividing the number of viewable impressions by the total number of measurable impressions.In essence, it determines how often an ad is visible enough for a user to potentially engage with it.

You can also use the CPM Calculator, the Impression Calculator, the CPC Calculator, the Cost Calculator, or any marketing calculators.

Formula to calculate viewability: Viewability Percentage = (Viewable Impressions / Measurable Impressions) * 100

Why is viewability important?

• Ad Spend Optimization: By understanding which ads are actually seen, marketers can optimize their campaigns,ensuring that ad dollars are spent effectively.
• Improved Targeting: High viewability rates indicate that ads are being delivered to the right audience, helping refine targeting strategies.
• Increased ROI: When ads are seen, there's a higher chance of engagement, leading to conversions and a better return on investment (ROI).
• Industry Standards: Advertisers and publishers are increasingly held accountable for viewable impressions, making it a critical metric for industry compliance.
• Enhanced User Experience: Focusing on viewability helps create a better user experience by reducing ad clutter and ensuring that ads are relevant and noticeable.