VIZIO launches overlay ads in Connected TV

VIZIO today introduced a beta program for a new ad format called Jump Ads.

Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system to continue their viewing experience.

According to VIZIO, FOX is placing Jump Ads at the end of the premiere episode for its new docu-comedy “Welcome to Flatch.”

The Jump Ads will prompt viewers to continue watching additional episodes of the program or catch up on past episodes on the FOX Now App, where FOX is streaming the first seven episodes of the season on-demand the same day as the premiere.

This allows viewers to extend their viewing experience with a single click of a button, enhancing the smart TV experience for both viewers and content providers alike.

“In our eyes, all TV is CTV, and we’re on a mission to bridge the gap between linear and streaming,” said Adam Bergman, VP of National Ad Sales at VIZIO. “Jump Ads are another big step in the right direction, as they simplify content discovery and navigation, and create more engaging, interactive viewing experiences for consumers.”