Vungle last month announced the introduction of Device Targeting, enabling advertisers to target specific iOS, Android, Windows, and Amazon devices.
Vungle is a mobile ad network and in-app monetization platform.
According to Vungle, advertisers can also target Android devices by the manufacturer’s suggested retail price (MSRP).
Vungle says that often users of higher-end or higher-quality devices tend to become valuable paying users that generate higher revenue per install and return on ad spend (ROAS) for advertisers who optimize for this metric
Advertisers can target specific devices or anti-targeting specific devices.
“With the ability to target by device models and MSRP ranges, Vungle adds innovative new features to bolster our strength with contextual targeting,” said Matt Ellinwood, Director of Product Management at Vungle. “These new features give our Advertisers more granular control to maximize their campaign performance through the Vungle platform.”
In October 2020, Vungle acquired AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers.