Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud. It is neutral, free-to-everyone, solves for transparency, and provides inventory assurance. Thanks to ads.txt, every step of the supply chain is increasingly gaining common insight and understanding into legitimate (or otherwise, illegitimate) inventory. Although designed for publishers, every member of the ad tech supply chain has both a responsibility and a choice to follow the protocol.
Hear from industry leaders like Accenture, Centro, DataXu and Microsoft Casual Games on how they have adopted and integrated ads.txt into their business models and workflows and the early impact ads.txt has had. Since the launch of ads.txt this year,
SpotX has aggressively pushed clients on both the supply and demand side of the industry to adopt the IAB protocol and take responsibility in keeping the video advertising marketplace clean.
“The gray market is harder to find. Now there is only white market and a black market, and companies have to decide which side they are on.” – Neal Richter, CTO, Rakuten Marketing