Amazon Attribution is a free beta measurement solution that helps merchants to have insights about the organic marketing.
By using Amazon Attribution, merchants can better understand the impact of cross-channel campaigns associated to the business goals.
An advertiser publishes a blog post, send an email, post about it on social, and each of these channels link to that product’s detail page on Amazon. In Amazon Attribution, merchants see the conversion metrics, such as detail page views, add to carts, and purchases.
According to Amazon, Amazon Attribution measures non-Amazon Advertising media on search ads, social ads, display ads, video ads, and email marketing.
Amazon Attribution is available for merchants enrolled in the Amazon Brand Registry, vendors, and agencies that sell products in the US on amazon.com and to vendors that sell products in the UK on amazon.co.uk.
Attribution is important to drive sales and ad spend from merchants. Last month, The Trade Desk partnered with ZALORA to offer ad attribution.