WPP partners with SuperAwesome to support brands on how to engage with kids

WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools, including the company’s KidAware certification programme that ensures online engagement complies with the latest privacy legislation and advertising standards.

According to WPP, the partnership will support brands on how to engage with kids, in compliance with new global privacy laws passed by regulators, including COPPA (US), CCPA (California), GDPR-K (Europe) and Age Appropriate Design Code (UK).

“WPP’s partnership with SuperAwesome is part of our commitment to ensure children’s safety while engaging with content online. It sets the first benchmark for digital privacy for children and provides our clients with access to industry-leading strategies and the latest privacy-by-design technology for the under-16 digital media space,” said Mark Read, CEO of WPP.