YouTube unveils Shopping Collections: empowering creators to curate their own virtual storefronts

YouTube today introduced a new feature for creators participating in YouTube Shopping. Shopping Collections enables creators to handpick and organize selections of their favorite products - from their own merchandise lines or other brands - crafting a unique and personalized digital storefront for their viewers.

Transform Your Channel into a Boutique

The Collections feature enables creators to design themed product selections, such as:

• "Everyday Makeup Essentials"
• "Ultimate Summer Wardrobe"
• "Can't-Miss Deals for [Event Name]"

Collections give creators unparalleled control to showcase their top recommendations and create a more immersive shopping experience.

Where Shoppers Will Find Collections

These curated Collections will be prominently displayed on:

• Creator's Product List
• Store Tab
• Video Descriptions

YouTube promises even more discovery options for Collections in the future, maximizing visibility and potential engagement.

Getting Started: Mobile-First Launch

Initially, creators can set up their Shopping Collections using the YouTube Studio mobile app. Here's a quick guide:

1. Open the app and tap "Earn," then "Shopping."
2. Find the "Collections" section and tap "Create Collection."
3. Craft your collection by choosing a cover image, title, description, and adding up to 30 products.
4. Rearrange product order for optimal presentation.

YouTube assures creators that a desktop version for setting up Collections is on the way.

Inspiration Is Everywhere

YouTube suggests checking out popular creators like LongHairPrettyNails, Sydney Morgan, and Johnny Ross for exciting examples of how Shopping Collections are already being used.

YouTube's goal with Shopping Collections is to help creators build a more customized shopping environment for their audience, providing viewers with a seamless experience while potentially increasing creators' earnings.