Acxiom this week announced it has integrated Treasure Data, an enterprise customer data platform (CDP). Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.
Acxiom says it has completed the integration with Treasure Data via Treasure Boxes, the industry’s first CDP solutions library, made up of prebuilt sets of code and applications.
The new integration improves data collection and identification via Acxiom’s rTag, making it accessible everywhere and enabling advertisers to build more complete views of customer journeys across all channels, paid and owned.
“With the inevitable cookie-less world, marketers need to continue to change their tactics as privacy regulations and consumer attitudes evolve,” says Andrew Stephenson, Marketing Director at Treasure Data. “This integration gives brands a single access point for customer experiences, allowing them to be more agile in the acquisition of new customers while boosting customer loyalty and re-activation.