Ad Alliance will use 1plusX DMP, after an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, 1plusX announced last month. Ad Alliance is the largest cross media sales house in Germany.
1plusX says that the combination of cookie-based, cookie-less, contextual and realtime targeting convinced the Ad Alliance management.
“We reviewed numerous data platforms in this procurement process. We selected 1plusX because ultimately, our aim is to reduce complexity in processes and products in order to offer advertisers up-to-date data-based solutions for their advertising in our broad brand portfolio with its highly relevant target groups. Consequently, we were looking for a one-stop platform that covers as many areas and functionalities as possible and promises both us and our advertisers maximum uplift in the use of data. At the same time it had to be future-proof and up our high quality standards,” said Daniel Gerold, Director of Digital Ad Technology at Ad Alliance partner company G + J e|MS.