Adform revamps Tag Management experience for improved efficiency

Adform this week announced an upgrade to its tag management functionality within Adform FLOW. This update aims to streamline the process for advertisers and agencies, replacing the previous versions and offering a more consolidated and user-friendly experience.

Adform emphasizes that the new tag management experience prioritizes convenience and efficiency. It integrates seamlessly within the existing Adform FLOW platform, eliminating the need to switch between interfaces for managing tags. This update caters to the daily needs of users by incorporating features like performance improvements, a unified tag list, and enhanced customization options.

Key Improvements in the New Tag Management

Performance Enhancements: Users can expect faster loading times and smoother operation when working with tag lists and editing tags.

Unified Tag List: A single, consolidated list displays all tags across various advertisers and campaigns. This eliminates the need for additional steps to select the appropriate context.

Enhanced Customization: Users can now personalize their tag list view with new filtering and column sorting options, allowing for a more tailored workflow.

Consistent View Restoration: The platform remembers the user's previous view, ensuring continuity and ease of use during subsequent sessions.

Saved Views: Similar to the campaigns list feature, users can create and save personalized tag list views for quick access to preferred configurations.

Flexible Period Filters: Analyze tag performance over various timeframes, including yesterday, last 7 days, last 30 days, and last 13 months.

Seamless Archiving and Activating: Easily archive and activate tags as needed, streamlining tag management workflows.

Improved Properties Column:

• New Video Events Icon: Add video tracking events with a single click for simplified setup.
• Instant Visibility: Added properties are immediately reflected with a color change in the icon for better clarity.
• Seamless Tag Creation: Initiate tag creation directly from the campaigns list for a more efficient workflow.
• Optimized Tags/Ads List: Improved usability through resolving issues like column resizing, creating a more intuitive experience.
• Simplified Tag Editing:
  • Single Edit Applet: Modify all tag settings in one place, eliminating the need to navigate through multiple applets.
  • Quick Edit Mode: Edit specific settings, such as adding impression or click trackers, for faster adjustments.
  • Bulk Edit Functionality: Make efficient bulk changes to tags, consistent with other functionalities within the platform.
• Ad Creative ID Addition: Easily add clock numbers to tags for better organization.
• Auto Tagging: Re-introduced for simplified tag management.
• Approval Status: Filter tags based on programmatic tag approval status, saving time during troubleshooting. The Approval Status column now also includes rejection reasons for improved feedback.

Updated Tags API and IAS ATW Integration

Alongside the revamped tag management interface, Adform is also introducing an updated Tags API and an enhanced IAS ATW integration.

• New Tags API: Separates workflows for direct and programmatic tags, resulting in quicker API calls. Adform provides a Tags API migration guide to assist users in transitioning to the new version.
• Updated IAS ATW Integration: Provides an indication of IAS tag wrapping status (Yes/No) and the ability to configure the measurement mode (Monitoring/Blocking) directly on the tag level.

Adform's revamped tag management experience signifies a commitment to improving user experience and streamlining the workflow for advertisers and agencies. The update offers a centralized location for managing tags, enhanced customization options, and improved editing functionalities. The introduction of a new Tags API and an updated IAS ATW integration further strengthens the platform's capabilities.