Adloox expands Brand Safety verification to Facebook and Instagram campaigns

Adloox, the leading European and MRC-accredited ad verification platform, announced today the launch of brand safety and suitability measurement services for Meta advertising products. The expansion enables advertisers to monitor content suitability across Facebook and Instagram Feed and Reels campaigns, marking a significant advancement in social media advertising verification.

The service introduction follows Adloox's February 2024 integration as a Meta Business Partner for Viewability and Invalid Traffic (IVT) detection. This development represents the latest phase in the company's strategic partnership with Meta, focusing on enhanced advertising transparency and brand protection.

"Over the past year, Adloox has been collaborating with Meta to develop, customize, test, and expand our brand safety capabilities for Meta's products," stated Romain Bellion, CEO and co-founder at Adloox. According to Bellion, the initiative builds upon years of experience in brand protection for open web advertisers.

The verification system employs machine learning detection methods to classify content according to IAB brand safety guidelines and industry-standard Brand Safety and Suitability (BS&S) framework. Advertisers receive detailed content-level reporting that measures potential sensitivity levels of organic content appearing alongside their advertisements.

Marketers using the service gain access to:

• Real-time content monitoring capabilities
• Customizable suitability parameters
• Comprehensive risk assessment reporting
• Campaign optimization tools
• Performance metrics analysis

The announcement includes support for Meta's extended inventory filters across multiple languages. The platform now accommodates content verification in Dutch, Hebrew, Ukrainian, Romanian, Indonesian, and Korean, significantly broadening its global reach.

Operating from offices in Paris, London, and New York, Adloox maintains a global presence serving advertisers across international markets. The company, established in 2009, has built its reputation as a premier European-based independent ad verification platform.

The service implementation adheres to established industry frameworks, incorporating:

• IAB brand safety guidelines
• BS&S framework standards
• MRC accreditation requirements
• Meta's platform-specific protocols

Advertisers utilizing the service receive access to comprehensive monitoring tools that assess content against predetermined safety parameters. The system provides detailed analytics on:

• Content classification results
• Risk level assessments
• Campaign performance metrics
• Suitability measurements
• Optimization recommendations

The platform enables marketers to adjust their campaigns based on detailed reporting and analysis, ensuring alignment with their brand safety requirements and suitability expectations.

As a Meta Business Partner, Adloox's expanded services strengthen its position in the digital advertising verification sector. The company's technology now covers the full spectrum of Meta advertising products, providing agencies and advertisers with enhanced control over their social media campaigns.

Key Facts

• Announcement Date: October 24, 2024
• Integration Start: February 2024
• Platform Coverage: Facebook and Instagram Feed and Reels
• New Language Support: 6 additional languages
• Service Type: Third-party verification
• Verification Standard: IAB brand safety guidelines
• Company Founded: 2009
• Accreditation: MRC-accredited
• Geographic Coverage: Global markets
• Primary Focus: Brand safety and suitability measurement