Google will launch a unified home for creative tools. Ads Creative Studio is where Google will centralize all creative advertising tools.
Ads Creative Studio will be available in beta to Display & Video 360 customers at the end of July and to select YouTube Ads customers in September.
In Ads Creative Studio, advertisers can build video, display and audio ads. Google plans designers, agencies, brands and media planners use the tool, enabling creative teams to build and innovate together while increasing productivity and simplifying the overall processes. Ads Creative Studio brings together several creative tools previously found across products like YouTube, Display & Video 360 and Campaign Manager 360.
“The initial experience with Ads Creative Studio has been really promising; the potential for the platform to make creative production across teams and formats seamless and efficient is a game changer,” said Mitchell Pok, Director, Creative Services & Technology at MightyHive.
The tools integrated in Ads Creative Studio
- Director Mix enables advertisers to customize the creative for different audiences by building out multiple versions of a YouTube video ad with swappable elements.
- Dynamic display and HTML5 are tools that enable advertisers to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.
- Audio Mixer and the dynamic audio offering enables advertisers to build tailored audio ads for Display & Video 360.