By Luís Daniel Rijo in Video News — Jun 22, 2019

Adslot Media says it charges typically less than half for Programmatic Guaranteed

Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.

Instead, Adslot Media is asking for a single fee for the entire campaign, and Adslot says its platform typically costs less than half of what it does to run campaigns through other PG avenues in the marketplace.

“As first-party data continues to become more valuable for the media buying equation, PG solutions demonstrate these audience segments no longer need to be restricted to lower-value inventory found in PMPs or preferred deals,” added Charmagne Jacobs, vice president of global marketing at Adslot. “We’re seeing a growing appetite for true PG solutions from our brand, agency and publisher partners who are looking to access premium inventory and priority placements, while simultaneously achieving media and operational efficiency.”

Adslot Media ran a campaign with Greenlight, where achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Adslot Media claims 57% decrease in cost per actions (CPAs) from its PMP campaigns, 79% decrease in eCPMS when compared to its PMP campaigns, and 60% reduction in time spent on operational tasks.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email