adsquare integrates ALC data in the Audience Management Platform (AMP)

adsquare today announced a new partnership agreement with ALC. ALC segments will be available in adsquare’s Audience Management Platform (AMP), ready to be used on planning and programmatic media buying in the US.

adsquare says ALC data is renowned for its high-quality business and household datasets that are fact-based and location-centered.

“Thanks to the power behind adsquare technology, we are able to provide real people with real world data in real time. Our partnership is founded on the shared belief that it’s about more than the data: it’s about helping businesses apply the data to meet their needs” said Keith Sklar, Sr. Sales Director, Data & Identity Solutions at ALC.

Adsquare’s Audience Management Platform (AMP) is integrated with all media buying platforms, e.g. DV360, The Trade Desk, MediaMath, Adform, Tabmo/Hawk, S4M.

Maria Botelho, Global Director Data Partnerships at adsquare, comments: “We know that we can count on ALC´s over-40-years experience in the industry to provide data quality and proven results. The proliferation of mobile devices and rise of mobility has changed human habits and ALC has an exciting role to play in this space. It is key for us to leverage ALC data to a wide range of programmatic advertisers and help them increase their ROI.”