Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.

Adsquare suggests Proximity Targeting as alternative to audience targeting

Adsquare last month proposed proximity targeting as an alternative to identity-based targeting. Adsquare says proximity targeting is an underrated concept of contextual intelligence.

Proximity targeting works without cookies or identifiers. Proximity targeting enables advertisers to reach audiences based on a location context in the moment of an ad impression.

Adsquare’s proximity targeting is a geo-contextual targeting solution that works through pre-bid enrichment API integrations with programmatic platforms such as Demand Side Platforms (DSP), including Adform, Active Agent, Displayce, Hawk, Loop Me, S4M, and The Trade Desk. Adsquare’s technology enriches mobile devices’ or digital Out-of-Home screens’ geo-locations sent in the bid request with spatial data in real-time.

Adsquare combines mobile audience data with SDK-derived background movement data and connects the corresponding audience segments to country specific geometries and OOH locations.

Adsquare says proximity targeting is the future of data-driven marketing as it allows advertisers to offset the deprecation of identifiers in the mobile space and open new opportunities for DOOH campaigns.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe