AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.
AdsWizz says that in AudioMatic, agencies and advertisers can build a single brief, allowing hundreds of publishers to participate with host-read ads, and keep control of their campaign.
“Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process of managing these campaigns is still very manual,” said Alexis Van de Wyer, CEO of AdsWizz. “The updates to our AudioMatic platform offer publishers and buyers the ability to manage host-read ads in a simpler and scalable way through automation.”