AdsWizz today launched Dynamic Creative Optimization (DCO) for audio on its AudioMatic and AudioServe platforms. According to AdsWizz, the new DCO feature uses the data points available on the AdsWizz platform to deliver audio ad creative variations.
The data points include location, time of day, weather, device type, (i.e. mobile, tablet, gaming, smart speakers), gender, age, behavioral segments, points of interest, music genres, and 1st party data. AdsWizz says that the audio ad variations are dynamically generated in real-time and personalized based on the listener’s current context.
“Audio advertising has the unique power to connect with consumers in a very personal way,” said Alexis van de Wyer, CEO of AdsWizz. “With our new fully integrated DCO solution for audio, AdsWizz enables audio advertisers to deliver truly contextualized messages that speak to audiences in a way that is not only more personal and relevant, but also much more efficient for the advertiser to manage.”