Advertisers ask Amazon if they should pause their campaigns when out of stock

Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.

Amazon
Amazon

Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.

Amazon says no action is needed as Sponsored Display ads automatically pause when the promoted products go out of stock.

Amazon also says that Sponsored Brands campaigns will automatically pause when they are linking to a product list page with less than two in-stock products.

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