By Luís Daniel Rijo in Retail News — Jan 8, 2023

Advertisers now able to measure in-store sales impact via Meta Ads Manager

IRI this week announced it is now integrated with Meta Ads Manager. According to IRI, advertisers on Meta’s Instagram and Facebook platforms have access to brand and product-level sales results for their shopper marketing campaigns.

Shopping

Advertisers running campaigns on Facebook and Instagram are able to receive Ansa’s automated campaign measurement at the completion of their campaigns.

Ansa, powered by IRI, is a SaaS platform designed for shopper marketing. It has analytics support for both SKU-level and retailer-specific campaigns covering hundreds of manufacturers and leading U.S. retailers. Ansa automatically targets, optimizes and measures campaigns based on store-level sales.

According to IRI, Ansa provides hyper-local targeting recommendations and optimization, based on each campaign’s specific parameters. Campaigns using Ansa for measurement run media in specified test locations while keeping control locations dark, similar to a matched-market test. Differences between test and control locations are analyzed to determine the sales lift from the campaign.

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