Amazon Ads expands Sponsored Brands to Include Audible Titles

Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.

This update applies to Australia, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom, and the United States.

Previously, Sponsored Brands campaigns in these regions were limited to promoting physical and digital book formats. The inclusion of Audible titles provides vendors with a broader advertising strategy to reach potential audiobook listeners actively searching on Amazon.

Sponsored Brands ads feature a brand logo and custom messaging, strategically displayed on relevant search results pages. This expansion aims to increase brand awareness, engagement, and ultimately, sales for Audible titles.

The move follows the successful launch of Audible Sponsored Products advertising for vendors worldwide in April 2023. With both Sponsored Brands and Sponsored Products now available, vendors have a comprehensive toolkit to effectively market their audiobooks on Amazon.

Key points:

• Vendors can now advertise Audible titles with Sponsored Brands in key markets.
• This expansion allows for unified marketing alongside ebooks and print books.
• Sponsored Brands offer increased visibility and engagement for Audible titles on Amazon.

Vendors interested in promoting their Audible titles through Sponsored Brands can access the program through the Amazon Ads console.