Amazon this month announced that is expanding the bulk operations of Amazon Attribution to include Facebook ads.
According to Amazon, advertisers are now able to automatically generate up to 8,500 Amazon Attribution measurement tags by uploading a single file containing campaign information.
Once the tags have been generated, advertisers can download the file containing the tags for implementation, quickening the process for creating campaigns across Facebook, including ads on Instagram, Messenger, and Audience Network.
Bulk operations are also available for Google ads.
Amazon Attribution is a free beta measurement solution from Amazon that provides insights into how search, social, display, email, and video campaigns impact shopping activity and sales on Amazon.