Amazon DSP introduces expanded Responsive e-commerce Creative (REC)
Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
Amazon DSP last month announced the expansion of its Responsive e-commerce Creative (REC) feature. This update gives advertisers flexibility and efficiency in ad creation across nearly all traditional ad sizes.
Key Enhancements
- Wide-Ranging Ad Size Support: REC now automatically generates responsive ads compatible with a comprehensive selection of standard ad dimensions, expanding placement opportunities for advertisers.
- Streamlined Workflow: Advertisers can create dynamic ads with diverse layout options using a single REC form, saving significant time and effort.
- Performance Optimization: REC dynamically selects the most effective combinations of ad variations and product ASINs, bolstering campaign performance.
Seamless User Experience
The intuitive REC interface guides advertisers through the following steps:
- ASIN Selection: Advertisers choose the products they want to feature.
- Ad Variation: Select "Optimize between all ad variations" for automatic optimization or choose specific variations (Shop Now, Add to Basket, Voucher, Customer Review).
- Image Customization: Use default product images or upload custom images in various aspect ratios for optimal display.
- Additional Elements: Optionally add a brand logo, custom headline, and disclaimer.
- Size Selection: Choose "Use Responsive Sizing" for automatic generation or tailor ads to specific sizes.
Benefits for Advertisers
- Increased Reach: REC unlocks a wider array of ad placements across diverse platforms, expanding the reach of advertising campaigns.
- Time Efficiency: Rapidly generate high-quality ads that adapt to various sizes, reducing production time.
- Performance-Driven: REC's intelligent optimization helps drive better campaign results.
Availability
The expanded Responsive e-commerce Creative feature is currently available on Amazon DSP in North America, South America, Europe, the Middle East, and Asia Pacific for both managed and self-service advertisers.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers