Amazon DSP today announced new enhancements to their "standard display creative" format, offering advertisers improved tools to create high-performing ads and navigate the approval process more efficiently.
Streamlined Workflow and Reduced Rejections:
- Pre-moderation Guardrails: Powered by machine learning, these features identify potential policy violations within the platform, prompting early adjustments before submission. These real-time warnings help avoid delays and rejections.
- Asset Picker: Seamlessly reuse previously uploaded assets across different ad programs, saving time and effort. This functionality paves the way for future expansion and transformation of existing assets.
- Help Me Here: Integrated, context-sensitive support directly within the platform guides users through the workflow and answers questions quickly.
Performance and Efficiency Gains:
- Since its launch, standard display creatives have doubled the average ad size used, boosting campaign delivery.
- Impressions per creative increased by 10x, while time to create a campaign with the same reach has been reduced by 11x.
- Recent enhancements are expected to further decrease creative rejection rates and creation time across all templates.
- Regions: North America, South America, Europe, Middle East, Asia Pacific
- User Access: Managed Service and Self-Service
- Platform: Amazon DSP
With these improvements, Amazon DSP aims to empower advertisers with a more intuitive and efficient creative management experience, ultimately leading to stronger campaign performance.