Amazon DSP now showing creative disapprovals on Google and Xandr

Amazon this month introduced a new feature that enables advertisers to see if the creatives are disapproved in Google or Xandr (AppNexus) exchanges.

Each and every creative, before run on these 2 exchanges, is subject to manual and automated audits. Many times the creatives end up being rejected and advertisers need to troubleshoot the reasons.

Amazon DSP is now showing the rejection reasons for each creative, which allows advertisers to contact Google Authorized Buyers or Xandr if the reason is not clear, or wrong.