By Luís Daniel Rijo in Retail News — Feb 13, 2024

Amazon DSP introduces Bulksheets to streamline contextual campaign creation

Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.

Amazon Ads

Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.

According to Amazon, Bulksheets enables users to operate campaigns at scale, significantly reducing time and manual effort compared to traditional, one-by-one methods. This improved efficiency allows for faster campaign deployment, testing, and optimization, potentially leading to better results.

Bulk campaign creation: Build and upload multiple campaigns simultaneously, including targeting criteria, bids, and budgets.
Bulk campaign optimization: Edit various campaign settings in bulk, such as budgets, bids, and targeting parameters.
Performance reporting: Download performance reports for multiple campaigns at once.

Availability

Regions: North America, South America, Europe, Middle East, Asia Pacific
Platforms: Amazon DSP

Who can use it:

Advertisers
Campaign managers
Traders
Agencies

Accessing Bulksheets

Bulksheets is available directly within the Amazon DSP platform.

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