Amazon this month announced it is expanding Sponsored Products ad program to apps and websites in the United States. Starting with Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands, Amazon will allow advertisers to show their Sponsored Products ads to users on these sites, even if they are not currently shopping on Amazon.
Sponsored Products are cost-per-click ads that appear on Amazon's search results pages and other product pages. They are based on the keywords that shoppers are searching for, and they are designed to help advertisers reach potential customers who are already interested in their products.
Amazon says that its decision to expand Sponsored Products to apps and websites is based on the fact that shoppers are increasingly discovering new products on these sites. The company also says that its Sponsored Products ads will be highly relevant to the content that users are viewing on these sites, which will help to improve the shopping experience for both customers and advertisers.
Amazon advertisers can access the new Sponsored Products placement report to see how their ads are performing on premium apps and websites. They can also use the Amazon Ads API to get more detailed reporting on their Sponsored Products campaigns.
How to Get Started
To get started with Sponsored Products on apps and websites, advertisers can simply log into their Amazon Advertising console and create a new Sponsored Products campaign. When creating the campaign, advertisers can select the "Premium Apps and Websites" placement option.
Advertisers can then target their Sponsored Products ads to specific apps and websites, or they can allow Amazon to automatically target their ads to the apps and websites that are most relevant to their products.
Once the campaign is created, advertisers can start bidding on keywords and ad placements. Amazon will then show the advertiser's ads to users on the apps and websites that they have selected, as well as on other relevant apps and websites.