Amazon Fashion leverages AI to Enhance Customer Fit and Size Experience

Amazon Fashion leverages AI to Enhance Customer Fit and Size Experience
Amazon Fashion leverages AI

Amazon Fashion yesterday announced it is employing AI-powered solutions to recommend the best-fitting size for each customer based on their individual preferences.

Amazon utilizes a deep learning algorithm to recommend the best-fitting size for each customer based on their individual preferences, purchase history, and product details. This feature analyzes millions of data points and generates billions of size recommendations each month, catering to customers in over 19 regions worldwide.

Other key AI-driven features that are helping customers shop:

  • AI-Generated Fit Review Highlights: This feature provides personalized size guidance by extracting relevant information from customer reviews. It summarizes common themes across reviews, such as size accuracy, garment fit, and fabric stretch, to help customers determine how a style will fit on them.
  • Reimagined Size Charts: Amazon is enhancing the accuracy and usability of its size charts by leveraging AI. It is automatically extracting and cleaning product size chart data from multiple sources, transforming it into standardized sizes, and removing duplicate information. Additionally, it is experimenting with new ways to present size and measurement details, such as grouping measurements for the recommended size.
  • AI-Powered Fit Insights Tool: This tool empowers brands and selling partners to gain valuable insights into customer fit issues. It extracts and aggregates customer feedback on fit, style, and fabric, contextualizing returns and size chart analyses with customer reviews to identify defects. By leveraging this data, brands can improve their sizing communication, design processes, and product listings.
Fit Insights Tool
Fit Insights Tool

These AI-driven features demonstrate Amazon's commitment to using cutting-edge technology to enhance the shopping experience for its customers. By providing personalized size recommendations, AI-generated fit review highlights, reimagined size charts, and AI-powered fit insights, Amazon is making it easier for customers to find the perfect fit and enjoy a more satisfying online shopping experience.


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