Amazon introduces a translation feature for Sponsored Brands ads

Amazon this week introduced a translation feature for Sponsored Brands. Advertisers can now display Sponsored Brands ads same as the user’s language.

Amazon has sites in multi-language, allowing shoppers to select the default language for their shopping and browsing. Amazon Germany website, for example, is available in German, English, Nederlands, Polski, Türkçe, and Čeština.

The translation feature is currently available for the following languages and regions: Spanish in United States, French in Canada, English in Germany, English and Simplified Chinese in Japan, and Hindi in India.

Amazon says that translations will only be available for Sponsored Brand campaigns created on or after March 27, 2020, and that store translations will be rolled out over the coming months.