By Luís Daniel Rijo — Nov 2, 2019

Amazon launches Sponsored Display in Europe, Canada, India, and Japan

Amazon Advertising this week launched Sponsored Display to vendors who sell on Amazon in the United Kingdom, Germany, France, Italy, Spain, India, Japan, and Canada.

Sponsored Display is a self-service advertising solution that enables advertisers to engage shoppers who showed interest in categories related to the promoted ASIN or by targeting select products or categories on Amazon.

Advertisers can build Sponsored Display with creatives that are customizable, auto-generated, and then optimized for performance.

Product Display Ads interest and product targeting are available through Amazon’s advertising console within Sponsored Display. Amazon says that all Product Display Ads campaigns are now part of Sponsored Display, and no additional actions are required.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email