By Luís Daniel Rijo in Retail News — Nov 24, 2020

Amazon launches Sponsored Display audiences in the United States

Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.

Amazon last week launched Sponsored Display audiences for vendors and sellers registered in Amazon Brand Registry in the United States. The Sponsored Display audiences is a self-service display targeting strategy powered by Amazon's first-party shopping signals.

Sponsored Display audiences are available in the advertising console and in the Amazon Advertising API.

According to Amazon, vendors and sellers can define the audiences they want to reach, displaying new products, engage new customers, or remarket with scale.

Amazon says it also introduced views remarketing, a subset of Sponsored Display audiences that enables advertisers to reengage audiences who have viewed specific product detail pages but haven’t purchased the advertised product(s) in the past 30 days.

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