Amazon this week launched Sponsored Display product targeting in Canada. Amazon merchants in Canada can now use Sponsored Display in Seller Central.
Via Sponsored Display product targeting, advertisers promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
Product targeting ads have an auto-generated creative – an image of the promoted product will display alongside information like the product’s name, price, and star rating. Product targeting ads are also enabled with deals and savings badges so shoppers can more spot special offers.
Amazon says Sponsored Display product targeting is also available in the Amazon Advertising API, enabling programmatic access for campaign management and reporting.
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This year, Amazon launched ad creative editing for Sponsored Brands, a translation feature for Sponsored Brands ads, and a learning console with courses and certifications.
