By Luís Daniel Rijo — Jan 5, 2021

Amazon opens a beta for Amazon Marketing Cloud

Amazon today announced the launch of Amazon Marketing Cloud (AMC) in beta. AMD is a measurement and analytics solution built on Amazon Web Services (AWS).

Amazon Marketing Cloud is available in beta for eligible agencies, advertisers, and tool providers in North America, Europe, Japan, and Australia. The criteria to be eligible are not known.

Amazon Marketing Cloud (AMC) seems to be the response from Amazon Advertising to Ads Data Hub. Ads Data Hub is Google’s measurement, and analytics solution, connected with Display & Video 360, Google Ads, Campaign Manager 360, and YouTube.

Amazon says AMC (Amazon Marketing Cloud) will provide more transparency and flexibility to advertisers in understanding how their marketing performs across media channels such as search, display, video, and audio. Inputs can include the advertiser’s own data sets, as well as their Amazon Advertising campaign events, such as impressions, clicks, and conversions. AMC reports can help with campaign measurement, audience refinement, and supply optimization.

Amazon states that AMC is a secure, privacy-safe, and dedicated cloud-based environment in which advertisers can perform analytics across multiple, pseudonymized data sets, and generate aggregated reports.

According to Amazon, advertisers are already using Amazon Marketing Cloud to understand their campaign reach and frequency and to create attribution models.

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