Amazon releases product targeting in Sponsored Display
Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
![Sponsored Display](/content/images/size/w2000/2023/01/Sponsored-Display.jpeg)
Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
With product targeting in Sponsored Display, advertisers can target shoppers who are actively browsing a similar product.
Nina Brentlinger, Sr. Product Marketing Manager at Amazon, wrote that the size of the remarketing audience is dependent on product detail page views, so Amazon recommends prioritizing products with the most page views for view campaigns.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers