Amazon releases product targeting in Sponsored Display

Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.

With product targeting in Sponsored Display, advertisers can target shoppers who are actively browsing a similar product.

Nina Brentlinger, Sr. Product Marketing Manager at Amazon, wrote that the size of the remarketing audience is dependent on product detail page views, so Amazon recommends prioritizing products with the most page views for view campaigns.